Axels Daydream
When designing a fashion brand you need to be able to capture visually the essence of the style that the brand represents. In the case of this logo design project, our client wanted a minimal, opulent feel to pair with the premium materials they’re soon to be offering their customers. Alongside the branding, we also created the tagline ‘Dreamers Club’ and a memorable icon that can be used on tags, labels and packaging.